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University of Oregon's Flagship Journalism Magazine
2026 Social Media & Front of Book Editor
My role focused on managing the advertising side of Flux, where I used our Instagram to promote Flux as a brand & overlooked the team creating short stories to introduce the magazine.
Social Media Strategy
Brand Clarity
The Problem
Flux had no mission statement / explanation available online, leading to confusion on Flux's purpose
Engagement
The Problem
Many previous posts got little engagement because the target audience was undefined
My Approach
Interviewed Flux staff and faculty to gain a clear understanding on their interpretations of Flux's role
My Approach
Targeted posts directly to Flux members & story subjects, incentivizing them to interact
The Outcome
Created several posts addressing explaining Flux's mission & work based on their responses
Posts received frequent reposts & comments by our staff & subjects, which felt more personal & connecting
The Outcome
A pinned post detailing Flux's mission, schedule, and awards
Weekly posts teasing the stories to come before release
Fun content showing the personalities of all the staff
Overall Responsibilities
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Designed, photographed & scheduled content for the Instagram account
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Managed a team of three students to produce short story content for the magazine’s introduction about current events & trends
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Reviewed every story going on the social media pages & magazines front of book to bring them up to par with Flux's standards
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Encouraged all Flux members to promote their work using their own Instagram pages, harboring a strong sense of community
The Editorial Team
80,000+ Profile Views
Gained 200+ Followers
Over the course of 6 months
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