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Natasha Maltman
University of Oregon's Flagship Journalism Magazine
2026 Social Media & Front of Book Editor
Overall Responsibilities & Achievements
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Strategically designed, photographed and scheduled content for the Instagram account
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Managed a team to produce short story content for the magazine’s introduction about current events and trends
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Reviewed every story going on the social media pages and magazines front of book to bring them up to par with Flux's standards
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Encouraged all Flux members to promote their work using their own Instagram pages, harboring a strong sense of community
The Editorial Team
Social Media Strategy
The Problem
Brand Clarity: There was no explanation on the Instagram or website as to Flux's mission and goal, leading to a lot of confusion on our purpose
Engagement: Many previous posts got little engagement because the target audience was undefined
My Approach
Started interviewing Flux staff and faculty to gain a clear understanding of who they were and their personal interpretations
Targeted posts directly to Flux staff and story subjects, giving people an easy-in to interact with content. Previous years had only focused on the Flux editors, so I emphasized all members to build more community
The Result
Created several posts regarding these interpretations and miscommunications, furthering brand awareness
Posts and stories got frequent reposts by our staff and our schools larger social media accounts, increasing viewership and interactions
A pinned post detailing Flux's mission, schedule, and awards
Weekly posts teasing the stories to come before release
Fun content showing the personalities of all the staff
80,000+ Profile Views
Gained 200+ Followers
Over the course of 6 months
Flux Links:
Website
Instagram
2026 Edition
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