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Allen Hall Advertising
2026 - 2027 Media Planner + Photographer
As a media planner, my role involves researching the target audience and finding the best media channels to communicate with them based on reach and the clients budget.
Media Planning | Clients
The Oregon Innovation Challenge is a UO entrepreneurship
event looking for ways to engage new students
Oakridge is a small city in Oregon looking to increase their tourism by promoting its biking and art scene
Brigadoon Winery is located in Junction City, Oregon, and is trying to build a social media catalog to reference
City of Oakridge
Media Planning Client Presentation | Fall 2026
Our goal: Assist our clients in understanding their target audience of tourists they want to bring into Oakridge based on interests.
Target Personas
How to Target
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Kyle the Adventurer
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Jerry & Susan, the Art Loving Retirees
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Kelly the Mother
Media Planning | Natasha Maltman & Maren Garcia
Strategy | Eliza Webber
Design | Marisa Segura Mooers & Evan Giordano
Brigadoon Winery
My role with Brigadoon was to help the client learn their social media channels and prepare content formats they can continuously reference throughout the year.
Social Media Analysis
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Posts were sporadic, there was no consistency or schedule to content
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Engagement was inconsistent
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Some post thumbnails were cluttered, using multiple different fonts and colors
Our Recommendations
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Created a content calendar with the goal of posting every four days
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The algorithm favors consistency
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Walked them through basic graphic design principles and created a brand color pallet
+ Photography
Theme: Hands of the Harvest
Staged Branded Photos
Studio Photography
I was asked to photograph the individual headshots and group photos of all 52 students in AHA this year.
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